Monday, 4 July 2016

Buff Concept Store

I didn't think it was possible, but Edinburgh just got a whole lot cooler.

Shopaholics delight as the New Waverley development springs into action investing in a stream of freshly restored arches into individual, independent stores for lifestyle, food and events. Each store has a unique theme and client following and contributes to a vibrant transformation of East Market Street in the Old Town.

I was invited by the ladies at Buff, Hollie and Carly, to come down and chat; perk up my nails with a Shellac treatment and have a peek around their new Scandinavian inspired nail workshop and concept store.

Influenced by a recent trip to Copenhagen, the girls fell in love with all aspects of Danish design and wanted to channel a flavour of this vibe into their own small slice of Scandi right in the heart of Edinburgh's shopping district.

Creative nail technicians at heart, these girls didn't want to have merely one string to their bow and opted to include a concept store to allow them to branch into other areas and product lines when they felt something grabbed their attention, such as sea-side Swedish skincare-savvy favourites L:A Bruket.

The nature of a concept store also encourages them to collaborate with other vendors in order to keep the vibe funky fresh, both for their shop environment and customers. What clever cookies!

The store feels personal and customer focussed. Hollie and I happily chatted away as she perfected my pretty paws and we got to indulge for a while trading stories of our own experiences in Copenheaven.

After a careful selection process, I opted for a red on the nails for that classic, polished feel. I have experienced Shellac a few times in the past- mainly for long holidays or special occasions-but I felt that Hollie took extra care and attention to ensure that everything looked just right.

My nails were prepped, filed and shaped before proceeding with the application which, as I type this 3 weeks on, still look pretty as a picture.

In my opinion, colour looks flattering on shorter nails and I love that when the nail is cured, you are literally "good to go". Shellac really is the perfect pick to allow your nails to look flawless whilst allowing them to grow.

With relatively limited square inches to play with within each archway, you really have to box clever with individuality and I feel that their Danish inspo lends itself very well to the space.

Cool toned walls, trendy lighting, fur throws, quirky shelving and of course a cutie cactus thrown in here and there will have bloggers swarming like moths to a fashionable flame.

Even though the newly curated development is a stone's throw from Waverley station it is somewhat set back from the main shopping thoroughfare so I was a little concerned that The Arches may initially miss some pedestrian foot fall, but I need not fear.

As word gets out and popularity increases, I feel like this exclusive set of arches attracts a dedicated customer who is seeking something that deviates from the norm. Kind of ideal for foodie fans or suckers for any store that offers something more attractive than the run-of-the-mill retail experience.

If anything, The Arches can be applauded for its community feel between the residents. As no two stores are the same it creates an environment for the owners to flourish and encourages the success of whoever "lives" next door-an aspect which I personally find extremely appealing.

If you are looking to inject some more fun into your retail therapy and support independent Scottish business, step right up. Think London's famous boxpark, with bagpipes (just kidding.)

Summer '16 is here, despite what you may read on the forecast.

There has never been a better time to get buff...

How can I connect with Buff?

Facebook: Buff
Twitter: @buffnwa
Instagram: @buffcs

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