Wednesday, 4 November 2015

Ted & Muffy store launch

Last Thursday, I shuffled my little shoes down to Castle Street to attend the opening of the brand new and rather lovely Ted & Muffy. With existing stores in Bath and London, they simply had to bring the brand to Scotland's capital city and I was more than keen to take a peek.

Having previously existed as Duo they decided it was time for change. A few long discussions and a trendy face lift later, Ted & Muffy was born. The namesakes of the store were the original founders of Duo and felt that the brand had strayed a touch too far from the original vision and so decided that in order to put their best foot forward, they might need to start again.

The team behind the new store kindly extended a warm invitation to Edinburgh based bloggers to come along one evening for a few nibbles, fizz and a bit of a chat in the hope of leaving with their fairytale fit.

As trendy-savvy bloggers poured into the renovated shop front to escape the Edinburgh evening chill, they were greeted with an array of treats and the infamous "key tree". Each blogger had a personalised key that delicately dangled on the branches of a sweet little tree decked out in fairy lights. The idea being that bloggers would each claim their key and then parouse the various different styles and select a few to try with one of the skilled fitters. Once you had chosen, the details of the order were written on the tag and all you had to do was hang it up before you leave.

The fancy fitters were eagerly standing by with measuring tape in tow to jot down a few key measurements and then hurry quickly to the stock room to find something that might be just right.

Ted & Muffy are committed to finding your perfect fit so will factor in such details as foot width/calf measurements etc so that they can tweak the selection to suit you. This extra mile attitude ensures an entirely bespoke service.

After pawing over various brogues, ankle boots and other offerings I opted for a flat, black, leather riding boot with asymmetric detailing in the "Huntsman" style. I watched as other ladies went for more daring options with bucket loads of sass, but I was quite confident that I had in no way settled for second best. These little babies are practically perfect in every way and ideal for pounding the pavements of our beautiful city.

Thrilled with my choice, I used the rest of my time in store to adore the newly styled shop fit, snazzy lighting and slick, modern interior; help myself to some more fizz/treats and chat with other bloggers about their sites.

The really great thing is that even within this relatively small cross-selection of women, it is strikingly apparent that we are all unique. Everyone is naturally drawn to different styles that appeal to their inner shopaholic and truly complement their individual sense of style. I love that!

For instance, I would never choose the thigh-high Freia lace-ups, but I can fully adore them on another gal and see how they bring a twinkle to the eye and put a spring in her step. Suited and booted? Wonderful.

A big thank you to all involved in the launch evening. Please note that I am literally counting the seconds until my boot-iful beauties arrive...

How can I try or buy?
Twitter: @tedandmuffy
Instagram: @tedandmuffy


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